Anže Frantar / Fractional CMO + Chief AI Officer
I lead your marketing team and take responsibility for the AI decisions beside it. One person, inside your business.
Twelve years of marketing leadership.
A working method built on iteration.
Automotive · B2B SaaS · Retail · Fintech · Industrial · eCommerce
The useful part is what happens next.
Decide what needs to change. Agree what success looks like, and when to stop.
Try the approach inside the team. Watch what happens when it meets an actual working day.
Compare what happened with what you expected. Close the routes that did not work.
Document the approach, teach the team and make the next iteration better.
Embedded in your team. Honest about the outcome. Built to outlive me. More about my approach ↗
A clear picture. A seat at the table.
A system you own.
A Marketing + AI Audit with a prioritised roadmap. Know what to change and where to start.
2 to 3 weeks · money-back guaranteeSenior marketing leadership, AI ownership, or both. Embedded in your team, accountable for the work.
1 to 3 days a week · 6-month minimumFounderOS, Signal-to-Pipeline and workshops. Working tools, built around your material, that stay with you.
1 day to 4 weeks · yours to keepA personal AI operating system built around how you really work. It remembers the context, prepares the briefing and puts your knowledge to work.
Explore FounderOSReview the marketing plan before the team meeting.
Decisions, priorities and open questions.
Previous notes, gathered in one place.
Your calendar. Your priorities. The context behind both.
Last time, the team agreed to test a new approach. Start with what changed.
Previous decisions and open commitments.
Questions to bring into the meeting.
Built from your notes and your working context.
Test the new approach first. Review what the team learns before extending it.
Answers connected to the material you already own.
After Samuel Beckett
Worstward Ho, 1983
Form a hypothesis. Put it to work. Measure honestly. Keep what survives. The same loop runs through everything I do.
The story behind the name ↗Tell me where you stand. I'll reply within one working day with a perspective on your situation.
Start a conversationIf the fit is wrong, I'll say so.
If something else is on your mind, the contact page is the fastest way to get a useful reply.
Send a message →A fractional CMO is an experienced marketing executive who joins your leadership team part-time, typically one to three days per week, without the cost or the delay of a full-time hire.
I take ownership of strategy, hiring, vendor management and your marketing P&L for as long as we work together, with a six-month minimum, so you get senior judgement at a part-time cadence from the first week.
A standing Chief AI Officer seat at your leadership table, held part-time. The role covers AI strategy, continuous horizon scanning, vendor and tooling diligence, a written internal AI policy, and direct support on the implementation calls that actually matter.
Because in most companies the two moves run in parallel and collide. Marketing is usually where AI touches customers first, and the same person who owns the marketing number can decide which tools are worth the team's week and which ones only look good in a demo.
One contract, one accountability line, and the weight between the two rebalances quarterly as your priorities move.
Write two sentences about where you stand, through the contact page. I reply within one working day with a perspective on your situation. If the fit is wrong I'll tell you in the first 15 minutes of the call and recommend someone better.