I'm Anže Frantar, a fractional CMO and Chief AI Officer. I join your leadership team to lead marketing, AI, or both. Your people keep doing the work, and I answer for the results.
Lead: leadership roles
Pick one role, or both on one contract.
Marketing and AI often start as two projects with two owners. Sooner or later they meet in marketing, where customers first see AI, so I often hold both roles.
Build: products
A clear scope and a timeframe. What they build stays with you.
Each one has a name, a timeframe and a result that stays in your company.
Where I suggest starting2 to 3 weeks
A written plan that puts your marketing and AI changes in order.
Need a wider look first? The marketing function review interviews people across the company and ends with a twelve-month roadmap.
Play: workshops
In both, everyone in the room does the work.
Two workshops for teams that need to decide or build something together.
Every role, product and workshop is on one page, with four questions that point to the right one.
Industries
12 years in B2B and B2C marketing. I have built marketing departments from scratch and led teams across Central and South-East Europe. Along the way, in an agency and in-house, I've worked with Škoda, Porsche, OMV, Lidl, Telemach, Lindström, BTC City, Argeta, Adria Mobil, Leanpay, Borzen, Union Hotels, Arnes and the European Parliament office in Slovenia.
How I work, and the name
The name comes from this way of working. In the logo the first line is a scribble and the second never changes.
Why my company is called Fail Again. Fail Better.We try an idea on real work with a small budget, measure it honestly and stop what does not work. What works is written down and handed to your team.
We agree what should change and how we will measure it.
We try it on real work. The budget stays small.
We compare the result with what we expected and drop what did not work.
We write down what worked and train the team to run it without me.
A fractional CMO is a senior marketing leader who works in your company part-time, usually one to three days a week. I own the strategy and the budget, and I lead the team and the agencies. The minimum is six months.
An agency delivers the work you agreed in advance, and a consultant tells you what they would do and leaves the doing to you. I sit in your leadership team and decide with you what comes first, and I stay responsible for the result while your people and your agencies get the work done.
I don't publish prices because the work depends on your situation, so after a 30-minute call you get a fixed quote in writing within two working days.
Yes. One person holds the marketing role and the AI role on one contract, and the split between the two is checked every quarter. How the two roles work together
Yes. I am based in Ljubljana and work across Europe in English, Slovenian, Croatian and Serbian.
Because that is how I spend your budget: small tests first, then keep what works. The line comes from Samuel Beckett, and the page about the name tells the story. Why my company is called Fail Again. Fail Better.
Tell me where your company stands and what you want to change. I read every message myself.
Anže FrantarWrite or call in English, Slovenian, Croatian or Serbian.
Or write to anze@failagainfailbetter.com, or call +386 40 191 468.
